Changwon Sculpture Biennale 2020 recruits and organizes
PR Supporters group
On April 2, the Changwon Cultural Foundation announced the final list of “Changwon Sculpture Biennale 2020 PR supporters,” who are expected to help promote the Biennale and interact with the general public.
The Foundation received applications from Changwon residents (minimum 20 years old) interested in marketing activities between March 9 and 27. The program garnered plenty of attention from the public, attracting a total of 105 applications (competition rate of 5:1). To give more people participate in promoting the Biennale, the Changwon Cultural Foundation more than doubled the number of PR supporters from 20 persons to 50 persons.
The PR supporters group starts online PR activities on April. The launching ceremony will be replaced with a welcome e-mail from the Foundation to help contain the spread of COVID-19. If COVID-19 is kept under control successfully, the Foundation will host a briefing session for face-to-face PR activities.
The full list of supporters can be found on the official Changwon Sculpture Biennale website. The PR supporters group, which is a new program developed by the Changwon Sculpture Biennale Steering Committee to celebrate the 10th anniversary of the Biennale, will be tasked with online and offline PR activities. In regards to online PR activities, the supporters group will plan and produce content involving the Biennale in accordance with monthly “missions” given by the Foundation, and upload the produced items to their own SNS accounts or blogs. In addition, the PR Supporters group is expected to work as a team to meet other Changwon residents and advertise the Biennale face-to-face.
In thanking and encouraging the new PR supporters group, Kim Sung-ho, Artistic Director of the Changwon Sculpture Biennale 2020, said, “The city of Changwon is home for the Changwon Sculpture Biennale. That is why the Biennale belongs to the people of Changwon. We look forward to the active support of our PR supporters group as a producer of content involving the Biennale, and not just a consumer of content created by the Biennale.”
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